Organic's spring 2010 presentation

The dark recesses of the famed midtown steakhouse Keens hosted Organic’s spring 2010 presentation earlier today. The collection is designed by John Patrick and in just a handful of seasons, Patrick has created a label that has a strong voice as well as a CFDA/Vogue Fashion Fund nomination under its belt.

Straight out of a scene from Louis Malle’s Pretty Baby, Organic’s troop of models lolled and lounged on a stage area and nearby leather banquettes while Shalom Harlow stood nearby at the century old bar in a crisp cotton suit. The girls were mesmerizing, with lush pin-curled hair (courtesy of hairstylist Odile Gilbert), matte red lips (by Gucci Westman) and holding stares (their own). The atmosphere as well as the clothes was highly addictive. Cotton seersucker was abundant and appeared as a casual blazer with rolled up sleeves (an Organic staple) and as a shawl-collared jacket complete with matching shorts. A Laura Ashley lilac floral print graced a 1940’s day dress silhouette finished with shoulder pads. Heavier fabrics were offset by a gorgeous sheer camp shirt in a washed silk chiffon cut splendidly with fuller sleeves. Sumptuous and sustainable, Patrick’s line goes entirely beyond the notion of the organic cotton t-shirt, producing a full collection of beautiful clothing that just happens to be good for the Earth as well.

Shalom Harlow at the bar

All images by the Totam

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Tags: 2010 fashion week, John Patrick, Organic, organic clothing